During the Start Your Business Training you will make the First Draft of your Business Plan. This is the documents that states the goal and objectives of your business. You will copy the answers of your exercises to your Business Plan. After filling in the Business Plan, it is handed in for review and correction at the MBC. The MBC will have a feedback session with you to talk through the whole Business Plan. After the corrections are made the Business Plan is finished. This Final Business Plan can then be used as an investment proposal by applying for a loan with one of our Micro Finance Partners.
Cover Page and Executive Summary
The cover page includes the name of the business, location, legal form, owners and contact information. The executive summary clearly states the vision of the business and its structure. It identifies the products and services, market opportunities and goals of the business for its first few years of operation.
The executive summary includes the amount of money needed, the intended uses of the funds and how the business will be successful in carrying out the activities planned.
This section provides general information about the business and its competitive advantage. Competitive advantage refers to the characteristics of the products compared to the competition (e.g. service, delivery, and location). The business description includes the name and nature of the business (manufacturing, services, etc.), a brief description of what the business does, price and distribution of products/services and how the business process is structured.
The Market analysis defines the product precisely. Also, it identifies the clients that the business has. Also the characteristics of the target group is described. The market share is measured and a potential market share of the area is calculated. Taken these factors into considerations, a best means for competing is described, for example the type of sales methods, how communication and advertising is done, and how the distribution network functions.
This section describes the management structure of the business. It indicates whether expertise will be recruited in the market (e.g. legal counselling, accountancy services). The personnel section describes the roles and responsibilities of the staff along with the various jobs for the day-to-day operation of the business. The operations section indicates how the goods and services are produced and distributed.
This section provides details on how much clients are willing to pay and the factors to be considered when setting the final price. Also it describes the distribution strategy for the product or service. Lastly, in the advertising and promotions section the promotional means, finances and actions for advertising the product or service are explained.
The financial plan describes the amount of money required for the start-up, a vision of how the business will be financed in future, and the projected performance of the business. The Financial statement comprises an estimate of the total income, total expenses and total cash the owner can invest in the business.
The Income statement describes the best estimate (based on market research) as to how the business will perform over a period of time (revenues and expenditure). And the break-even analysis shows the relationship between sales and costs so as to determine how much production is needed to reach a level whereby the revenue of the business will cover the costs.
Also a projected cash flow in included. It shows the flow of financial resources needed by the enterprise to start and run the business. The capital equipment states an inventory of all of the equipment and material that is already available or necessary for the business.